I’m an Expert Brander & Certified Resume Writer.

Smiling woman Amy Yallof with blonde hair wearing a navy blazer career coach branding resume writing expert
CPRW logo for Certified Professional Résumé Writer

With over 30 years of experience leading brand strategies at Fortune 500 companies and as a Certified Professional Résumé Writer (CPRW), I bring a unique perspective to resume writing by blending branding principles with career development. I specialize in helping college students craft standout resumes that not only list their achievements but also tell their unique stories through the lens of Strategic Brand Messaging.

My expertise in branding allows me to create personalized resumes, cover letters, and LinkedIn profiles that position students as strong candidates for internships, jobs, and college admissions. By leveraging proven Consumer Engagement techniques, I ensure each student's resume captures attention and resonates with the right audience, whether it's an admissions committee or a potential employer.

As a former interviewer, I know exactly what makes a resume stand out in a crowded field. My approach involves coaching students to uncover and articulate their personal brand, helping them highlight their strengths and align their experiences with their future goals.

At the heart of my services is resume writing, supported by tailored career advice and content development. I'm passionate about making a lasting impact by empowering students to create impactful resumes that not only build their confidence but also open doors to meaningful career opportunities.

Blog Posts

  • Close-up of hands typing on a laptop keyboard.

    The Importance of Crafting an Effective Resume

    A comprehensive guide to creating a resume that effectively highlights your skills, experience, and qualifications to potential employers.

  • Person browsing images on a tablet with a laptop in the background

    The Power of Internships: Shaping Academic and Professional Paths

    Explore the transformative power of college internships and how they can shape academic and professional trajectories.

  • The STAR Method- Shine Bright in Interviews & on Resumes

    The STAR Method: Shine Bright in Interviews & on Resumes

    Learn more about this powerful technique to ace interviews and craft compelling resumes.

  • A smiling woman, Amy Yallof, with blonde hair wearing a patterned blouse indoors. Career coach.

    57 and Fabulous, Reinventing My Career with Style and a Sense of Humor

    Let’s talk about career pivoting. Your experiences are valuable for new roles. I’ll share how I transformed my career in my fifties.